Jake Thomas

If I could only recommend 5 books to every YouTuber, it would be these...

Breakthrough Advertising

by Eugene M. Schwartz

This is the most famous book on advertising angles and headlines and it almost perfectly tracks with coming up with YouTube titles and ideas (even though it was published in 1966). If you want to learn how to think strategically about titles and ideas, this is for you.

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Age of Propaganda

by Anthony Pratkanis

If you want to learn about persuasion and why people act the way they do, this book is perfect for you. A lot of people talk about Robert Cialdini's book, "Influence", but I thought this book was so much better and more thorough.

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Ca$hvertising

by Drew Eric Whitman

This book is packed full of psychology tips (like 40 of them) that cover how to get people's attention and get them to click. It's kinda like one big listicle, and it's a great guide to refer back to.

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Expert Secrets

by Russell Brunson

This book shows you tactically how to create true fans (and not just get viewers). If you want people to fall in love with you, binge your channel, and become customers, this book is for you.

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Sponsor Magnet

by Justin Moore

If you make money through sponsorships (or want to start), this video is for you. Justin is the man when it comes to sponsorships and this book might have some of the most impressive testimonials I've ever seen from any book.

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